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Marketers and Search engine optimization experts have to remain informed and adaptable to leverage these platforms efficiently. Meanwhile, engines like Baidu and Yandex cater to particular regional markets with tailored functionalities. To access the Chinese market place via Baidu, you have to have someone on employees who speaks the language and understands advertising to the culture (not just "someone on my team who took two years of Mandarin in high school"). That stated, it is critical to understand that accessing the Chinese market place is not like accessing any other (such is the curse of international Search engine optimisation). A pivotal moment in Baidu’s AI journey was its showcase at the WAVE SUMMIT 2023, exactly where it announced substantial enhancements to ERNIE Bot, its know-how-enhanced big language model (LLM), which has one hundred million customers as of now. Due to the reduced volume and ease of setup from current Google Ads campaigns, the reduced website traffic can conveniently be made up for by the decrease CPC.