A Content Material Evaluation Of Vaping Ads On Twitter, November 2023
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작성자Una Tickell 작성일 23-08-06 조회수 17회본문
Because the vaping industry expands, we count on to see an increase in vaping-related promoting. Informed by previous literature (11), we compiled an preliminary list of vaping-related keywords. The primary objective of our examine was to explain the traits of vaping-related ads on Twitter. First, because the research was exploratory, it examined solely a small sample of vaping-associated tweets during 1 month; a larger sample of tweets over an extended period of time could have altered our findings.
10. Duggan M. Mobile messaging and social media 2015. Pew Analysis Middle. Many tweets in our pattern linked directly to web sites that offered the advertised product for buy, and analysis exhibits that minors can easily purchase vaping products on-line (29). Thus, further analysis is needed on how to cut back the exposure of younger people to vaping promoting and the right way to best vape verify that underage individuals can't buy such products on-line.
Links to different web sites appeared in 411 (43%) of 966 tweets, and roughly 19% (186 of 966) of those links didn't work on the time of our evaluation. This work was supported by the National Institute on Drug Abuse on the National Institutes of Health (no. 5R01DA039455) to Dr Cavazos-Rehg. 13. Cavazos-Rehg PA, Krauss M, Fisher SL, Salyer P, Vapor Kits Grucza RA, Bierut LJ. Suggested quotation for this article: Sowles SJ, Krauss MJ, Connolly S, Cavazos-Rehg PA.
12. Krauss MJ, Sowles SJ, Moreno M, Zewdie K, Grucza RA, Bierut LJ, et al. Launched "Protect Young People from E-cigarettes," a national communication initiative that educates grownup influencers of youth-including teachers, coaches, and faculty administrators-about the dangers of youth e-cigarette use. Along with monitoring tobacco use amongst young individuals, especially through the National Youth Tobacco Survey, CDC helps parents, educators, well being care providers, and other youth influencers speak to young people in regards to the dangers of tobacco products.
The campaign, Tell Your Story, targeted on youth and young adults who use e- cigarettes, or vape online, and promoted the I Can Quit textual content message program for vaping cessation. 343) promoted both a Vape Clearance shop normally or did not specify the product being marketed (the product couldn't be distinguished). The source (ie, sender) of the tweet was coded as a vape shop, a vaping-associated handle aside from a store (ie, vaping-related term in handle title or Twitter bio), or different non-vaping-associated source.
Each tweet was coded by 2 group members independently. Based on this preliminary examination, all tweets were then coded for the following themes: 1) the use of coupons, price reductions, free giveaways, or contests, 2) mentions of e-juice flavors, 3) mentions or vape pen displays of picture(s) of colorful vape pen; written by Vape Pen,(s), or 4) mentions of utilizing vape kits merchandise as a strategy to quit smoking or as a healthy different to smoking.
10. Duggan M. Mobile messaging and social media 2015. Pew Analysis Middle. Many tweets in our pattern linked directly to web sites that offered the advertised product for buy, and analysis exhibits that minors can easily purchase vaping products on-line (29). Thus, further analysis is needed on how to cut back the exposure of younger people to vaping promoting and the right way to best vape verify that underage individuals can't buy such products on-line.
Links to different web sites appeared in 411 (43%) of 966 tweets, and roughly 19% (186 of 966) of those links didn't work on the time of our evaluation. This work was supported by the National Institute on Drug Abuse on the National Institutes of Health (no. 5R01DA039455) to Dr Cavazos-Rehg. 13. Cavazos-Rehg PA, Krauss M, Fisher SL, Salyer P, Vapor Kits Grucza RA, Bierut LJ. Suggested quotation for this article: Sowles SJ, Krauss MJ, Connolly S, Cavazos-Rehg PA.
12. Krauss MJ, Sowles SJ, Moreno M, Zewdie K, Grucza RA, Bierut LJ, et al. Launched "Protect Young People from E-cigarettes," a national communication initiative that educates grownup influencers of youth-including teachers, coaches, and faculty administrators-about the dangers of youth e-cigarette use. Along with monitoring tobacco use amongst young individuals, especially through the National Youth Tobacco Survey, CDC helps parents, educators, well being care providers, and other youth influencers speak to young people in regards to the dangers of tobacco products.
The campaign, Tell Your Story, targeted on youth and young adults who use e- cigarettes, or vape online, and promoted the I Can Quit textual content message program for vaping cessation. 343) promoted both a Vape Clearance shop normally or did not specify the product being marketed (the product couldn't be distinguished). The source (ie, sender) of the tweet was coded as a vape shop, a vaping-associated handle aside from a store (ie, vaping-related term in handle title or Twitter bio), or different non-vaping-associated source.
Each tweet was coded by 2 group members independently. Based on this preliminary examination, all tweets were then coded for the following themes: 1) the use of coupons, price reductions, free giveaways, or contests, 2) mentions of e-juice flavors, 3) mentions or vape pen displays of picture(s) of colorful vape pen; written by Vape Pen,(s), or 4) mentions of utilizing vape kits merchandise as a strategy to quit smoking or as a healthy different to smoking.
